The Risks and Opportunities of the University of Science and Technology: The Concept and Application of School Effectiveness

In recent years, subject to changes in the industrial structure, outward manufacturers, the unemployment rate has increased steadily, and the birth rate leads to domestic human structural imbalance, so that universities faced unprecedented challenges. Among the private university of science and technology is the most serious. The crisis probably be divided into the internal factors about school operations and the external factors about social environment. In this study, we will use Customer Relationship Management (CRM) to investigate the relationship between schools, students and alumni. And try to use VIdegree cloud management system as a classroom and alumni database that combines CRM concepts. This article will explore its benefits for school development. Through the database, it could create personalized service and provide scheduled messages by the computer screening. It also could provide the latest information and services instantly. School could establish a Joint Service Center by the databases, computer and telephone to enhance connectivity between the school administration and alumni or students to help improve the school service satisfaction. It will also enhance students and alumni's loyalty to the school, And it will establish the school's reputation to enhance competitiveness.